Complete guide • 8 min read • Updated 2026
The hologram has fascinated for decades. But what exactly is a hologram, how does it work, and what are its concrete professional uses? This guide answers all these questions.
Definition: what is a hologram?
A hologram is a three-dimensional image created by light interference, giving the illusion of an object floating in space. Unlike a 2D image, it has depth and can be observed from different angles.
How does a hologram work?
Modern holographic systems rely on several technologies:
- LED fan: LEDs on rotating blades create the illusion of a floating 3D image through persistence of vision
- Holographic pyramid: reflection of an image on four inclined transparent faces
- Pepper’s Ghost projection: reflection on a semi-transparent glass used for human holograms
- Holobox: closed display case creating a 4K high-definition hologram
Types of holograms in 2026
- Holographic fan: ideal for storefronts, stands and retail activations. Visible in daylight (670 nits).
- Holobox: closed case for luxury, jewellery, pharmacy.
- Pyramid: 360° visibility, ideal for showroom presentations.
- Holographic projection: for large-scale events and spectacular shows.
Professional uses of holograms
- Retail: shopfront animation, product showcase, traffic generation
- Events: trade show stands, product launches, conferences
- Luxury: immersive presentation in flagship boutiques
- Automotive: showrooms without physical vehicles, 3D configurators
- Healthcare: medical training, anatomical visualisation
- Real estate: off-plan sales, immersive virtual tours
Holovisio: your holographic partner
Holovisio is the French specialist in 3D business holograms. We offer turnkey sale, rental and 3D content creation. Over 500 clients trust us across Europe.
Booster votre ROI grâce a l'hologramme
Un échange sur vos objectifs, une solution, du résultat.
